FOCUS  ON  A  COORDINATED CAMPAIGN OF  NATIONAL ISSUES & CSR  INITIATIVES

Focusing on an urgent need for an efficient coordination through effective multimedia publicity and information campaign on important socio-economic issues, the Inter Media Publicity Coordination Committee(IMPCC) meeting  of Government Media Organisations  held at  the  International Business Lounge, Pragati Maidan, New Delhi on July 26, 2012. The meeting was hosted by the India Trade Promotion Organisation (ITPO).

 This  well  attended meeting  was chaired  by  Shri  Ghanshyam Goel, Additional Director General, Directorate  of  Advertising  & Visual  Publicity(DAVP), Government  of  India .  While  speaking  at  the  meeting, he emphasized  to  open  new  avenues  for  effective coordination and  communication among  the  official  media  and  its  convergence  with  the local media. Complimenting ITPO and other  IMPCC  member  departments for  their meaningful  efforts for  a  national cause, he   pointed out  that IMPCC is a useful forum for putting together the ideas regarding promotional strategies of   different  Central  and  State Government  Departments , Public  Sector Undertakings  to adopt the publicity campaign of a chosen theme of national  significance.

 The  meeting  was  commenced  with a power  point  presentation  of the ITPO by  Shri  P.C. Sharma, General Manager , ITPO.  In  his  corporate  presentation, he  briefed  about  the ITPO’s  contribution  as   the  nodal  trade   promotion agency  of  the  country.  He informed about the CSR initiatives of ITPO,  a public  sector  enterprises which  has  been   playing  a pioneering  role  in  the  bringing  the  Indian  businesses particularly  those  in  the SMEs sector closer  to the  global  market. He  also informed  that  with  updated  convention facilities , Pragati Maidan is gradually  becoming  an ideal  venue   for specialized  B2B exhibitions  and   business  conventions.

 Representatives  from other  departments  also  briefed  about various  activities  and programmes they  wished  to propagate  with  the  help  of  media units.  Senior officials  from the   Ministry  of  Defence, Ministry  of  Information  &  Broadcasting, Ministry  of  Health & Family  Welfare, DAVP, Directorate of  Film Festivals, ITPO, Song & Drama Division,  MSTC, Doordarshan, All India Radio- News  Service  Division, External Services  Division and  Delhi Station attended  the  meeting.